Updated Aug, 2012
At Diamonds in Africa, our staff and directors value the privacy of our customers - after all, we hate spam as much as you do.
As Diamonds in Africa operates in several countries, any information collected on this Website may be stored and processed in the United Kingdom and/or any other country in which Diamonds in Africa or its affiliates, subsidiaries or agents maintain facilities. Through the use of this Website, you consent to any potential transfers of information outside of your country. Diamonds in Africa abides by the guidelines of the safe harbour framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of data from the European Union. When using this Website and providing your personal information to us, you consent to any such transfers of information outside of your country. Please be advised that your personal information may be made available, without your knowledge, to the United States government or its agencies, or those of governments in any other country where we or our service providers store or process your personal information, should they request it under a lawful order made in that country.
It is not essential that you tell us who you are or reveal any personal information about yourself as you browse this Website. There are certain parts of the Website where you may choose to provide us with your personal information. When you do provide us with your personal information, regardless whether it is orally (over the phone) on our Website or via e-mail, we store this information on our secure systems. Personal information refers to any information that may be used to identify an individual, including, but not limited to: a first and last name, home, billing or other physical address, an e-mail address and any other information associated with the individual. Apart from your contact information, we may collect information about your purchases, billing address, shipping address, gender, occupation, birthday, marital status, anniversary, interests, phone number or other contact information, and credit card information. We may merge the information you provide to us on separate occasions. We may also further combine this information with information that is publicly available, collected through data collection devices, and information that we receive from our partners, affiliates and other third parties.
Your personal information may be used to:
In certain circumstances, Diamonds in Africa may need to share your personal information with certain trusted partners. Below where and when this could happen is outlined:
Anonymous Information: We may create anonymous records from sections of your personal information by excluding identifiable fields such as your name. We may use this data for internal purposes, such as analysing the type of customers or Website visitors Diamonds in Africa have. We do this in an attempt to improve our services, and we also reserve the right to use and disclose any information in such records at our discretion.
Comments: We really do value your comments, feedback and testimonials. Good or bad, these help us improve our website, products and services. By making such submissions to us, you assign your rights in the submissions to us; further details regarding this may be found under the "Submissions" section of our Terms and Conditions page.
IP Address. When you visit our Website, Diamonds in Africa collects details of your IP address. This is done to help diagnose problems with our servers, analyse traffic trends, gather demographic information and track the date and duration of each session within our Website. Together with your personal information, your IP address may also be used to prevent fraud or abuse, customise your shopping experience, improve our website's design and usability, improve our customer service and to understand your preferences and interests.
Data Collection Devices, such as Cookies and Tags: There are some instances where Diamonds in Africa may collect data through cookies, web logs, tags and other monitoring technologies to improve your browsing and shopping experience on our website. 'Cookies' are a piece of text stored on a user's computer through their web browser. It can be used for authentication, storing site preferences, shopping cart contents and the identifier for a server-based session. 'Tags' refers to code that is embedded in a web page or e-mail and is usually invisible to the user but allows checking that a user has viewed the page or e-mail.
We use these tools to improve and measure our Website's usability, track visits from our affiliates and partners, measure our Website's performance and to customise your shopping experience, among other things.
Children under 13: Diamonds in Africa does not knowingly collect personal information from children under the age of 13. Should we discover that we have unknowingly done so we will immediately delete that data collected from our systems. We suggest you visit the FTC's website (www.ftc.gov) for guidelines on how you can protect your children's privacy online.
Diamonds in Africa is fully committed to the protection of your personally identifiable information. We employ the services of both physical and electronic security technologies, procedures, and organisational measures to protect this information from unauthorised access, use or disclosure. Whenever it is necessary to transfer sensitive personal information (like, credit card data) over the Internet, we protect it using Secure Sockets Layer or SSL encryption technology. While no effort is spared in safeguarding your personal information, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure and for this reason we are unable to guarantee or warrant the security of any information you disclose or provide to us.
If the personally identifiable information Diamonds in Africa has gathered from you changes or you would like to access, correct, or delete such information, we will gladly assist you in doing so (to the extent allowed by law). To request a change or deletion of your data, please send an e-mail to firstname.lastname@example.org with the details relating to your request.
While we would like to keep in touch with all our clients we know that sometimes you prefer to keep your inbox free from any promotional material.
For this reason you can always opt-out of receiving e-mail promotions that we send you. To do this simply select "unsubscribe" on the subscription status page or at the bottom of any promotional e-mail received from us.
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